The general masses neither know nor care about this API. "Business" folks will see they have a year to transition to an improved version of the product.
Man, there are some enterprises still running mission-critical stuff on Windows XP. The idea that a year to transition something is a long time window for enterprises is absurd.
... and that they will need to allocate a budget to this migration project, and make sure it is delivered successfully. If they do not understand the benefits, "business" folks will just see it as an annoyance.