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If Microsoft hadn't burned a decade's worth of "leave auto-updates on to keep your system safe!" public goodwill by force-feeding WIN10 BS to a massive number of people who did not want it, it's highly likely that this update would have been nearly unconditionally applied.

The default attitude of most people I've interacted with regarding technology is apathy. If it works, they're happy and they leave it alone.

Do you really think that a significant number of non-tech people would have gone to the trouble of looking up how to turn off updates to their facebook/email/google machine if Microsoft hadn't caused a massive shitstorm with their forced update BS?

The vendor is entirely at fault for making stupid short-sighted decisions that caused users to lose trust in the update process. No amount of handwaving can change that fact.