[p3ll0n]

I believe the author makes several interesting points about the aspects of Joost's business model and corporate culture that might of lead to its failure, however, one aspect not touched on is the user experience of the product itself.

When compared against its main rival Hulu (as in this post http://www.readwriteweb.com/archives/10_reasons_why_joost_fa...) it becomes clear why Joost's user experience also encumbered its own success.