[jtbigwoo]

Traditional advertising is expensive, even online. A few guerrilla strategies work well:

-become an expert in real life. Contact conferences related to your speciality and offer to give a presentation on a relevant topic. Contact publications and offer to write a "business forum"-type feature.

-become an expert online. Make an online presence (blog, twitter, etc.) and make sure to refer

-If your product has reasonably wide appeal, business reporters are always looking for easy profile stories. Call your local paper and any locally based business magazines or tabloids.

-If you can find a PR agent who fits your price range and has good connections, he/she can do the work of getting you speaking engagements, profiles, articles, etc. A lot of PR agents simply send out form letters and press releases so make sure they give you a clear plan of attack before you sign up.