[trevyn]

This. I don't know if the parent was asking a serious question or trolling, but my response is an "anti-Facebook" one, not a "pro-Google" one. Facebook has demonstrated that it is willing to exert much more editorial control, and is much more interested in "controlling your experience". Google seems focused on attempting to provide you with the most quality content that addresses your query.

Maybe that's what it is. "Quality content" and "Facebook" in the same sentence sounds absurd.

[skinnymuch]

I guess it depends on how you see things. I see Google wanting to exert their own power and control on you as well. See all of their own property integrations into search results, quoting the first result as an "answer" whether it be right or wrong, snippets in news, Amp, Yelp and other suing Google for preferring its own placements, Google recommending you install a modern browser called Chrome when you're using Firefox (not sure if they do this anymore. I'd assume not).

Google also linking to the web after ads or their own stuff is a benefit over FB of course. But I don't see that being Google's focus.