How many fewer clicks would Ars Technica get if their headline writer had instead given, "PCs with Conexant audio driver covertly log users’ every keystroke"?
How many fewer bloggers, Tweeters and Facebookers would link to it?
And, to be fair, how many fewer affected users would have learnt about this because they are not aware that their HP laptop is running a "Conexant audio driver"?