[pm90]

Good point but I think the solution is not to gut their good user experience, but to figure out better monetization strategies. Because better user experience is about the only thing keeping them in the Game.

[abritinthebay]

Well yes, they would likely keep their current one while expanding into new areas.

I'd argue though the only thing keeping them in the game is network effects and fighting that fight vs IG is... going to be challenging.