[maxxxxx]

"launch page strategy, that attempts to lure sign ups or "beta subscriptions" to show demand without building anything more than a few prototype designs and a landing page"

I think this is totally overused these days. It was OK the first few times but now I feel sort of used when I see this.

[jameslk]

I agree it's a bit cliché and can be annoyingly deceptive, but there's less shitty ways of doing it, which is discussed in that SaaS Launch List article. Regardless, if it works, I wouldn't discount it. It's basically just a ghetto Kickstarter campaign page. I'd rather employ that trick than spend a few months building an MVP just to find out nobody cares. I've done the latter enough times to know how much it sucks when you're wrong about your assumptions.