[sillysaurus3]

Strangely, it seems to be helping them. Usually whenever there's an excellent product/article featured on HN, there's not much to say, so there are very few comments. CockroachDB seems like an excellent product, yet the firestorm about their name is fueling discussion, which amusingly might be leading to more upvotes from people who dislike that they're being discriminated against based on their name. It's counterintuitive internet behavior at its finest, similar to everyone complaining that Soylent was a terrible name.

[efsavage]

I hope it is excellent and advances the state of the art, but it won't reach it's full potential until it has a name people can use when talking to users, customers, and board members.

"Well first we collect all of the data in the Epidemic schema, run it through the Apocalypse pipeline to transform it into something that our Extinction servers can handle, and finally store it in CockroachDB."