[jondubois]

As the creator of a moderately popular open source project, I can attest that the name of the project is very important.

A common problem for open source projects is that the name is not recognizable enough (e.g. too technical) or too generic (e.g. a simple English word which makes is heard to search on Google).

In this case the name evokes negative emotions of fear and disgust which are not what you want to associate with a database.

[retox]

I wondered for a time if the action movie XXX[0] chose that name because it would be very hard to search online.

[0] http://m.imdb.com/title/tt0295701/

[beamatronic]

Back in 2000, I used to enjoy an online streaming radio station called echo.com, and as a sort of reward for listening, you could earn Amazon gift certificates.

I tried googling for "Amazon echo gift certificates" but I couldn't quite find what I was looking for.

I miss AltaVista.

[tyingq]

There is a tools menu on Google search where you can set a date range. Not perfect, but it helps.

[matt4077]

But you'd want your airline named "Virgin" and your morning-after pill named "Plan B"?

The name is, indeed, evocative. Good names don't have to universally convey "positive" emotions.