[thraway2016]

My point was that the job of a technology decision-maker is to make decisions on the actual technical merits of various options, the costs and tradeoffs thereof.

If you are in that role, and you permit the name of a vendor to trump the actual merits of the vendor's product, you should never have been trusted with decision-making authority in the first place, and any competitors who don't harbor your particular emotional hangups will get the better of you, and you won't be long for your position anyway.

Cockroach Labs is not selling to the end-consumer. They're selling to people whose job it is to behave like Vulcans. In this particular market, it doesn't matter what the name is.