[FussyZeus]

But wouldn't that technically apply to only those working at Google, not the other Alphabet companies? Not that it really matters, both are utterly without meaning. I was just using it to show how their corporate personality has changed over the years.

[polishTar]

That's a really silly way of doing it then. Besides, "do the right thing" is more restrictive than just "don't be evil"

[ocdtrekkie]

"Do the right thing" for whom? Making money is definitely doing the right thing... for Google's bottom line.

[magicalist]

"Don't be evil" to whom? Making money is definitely not evil...for Google's bottom line.

This is a silly game. Proof by corporate motto.

[mrep]

That's Amazon's strategy, where half of the leadership principles contradict the other half so there is always a way you can spin something.