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by Ductapemaster
3332 days ago
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I would actually take it one step further than technology as the root of the problem. That technology was developed because market competition made each of the producers have to differentiate their products, which has manifested itself in a bar-raising game. The easy optimizations have all been done already, and now these companies optimize for flavor, since nutritional value won't make customers return to your products. The companies are playing a psychological and physiological game with us, they know it, and they spend millions doing so. A good article on this: http://www.nytimes.com/2013/02/24/magazine/the-extraordinary... |
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I don't think the solution is to constrain the food companies. That's a hardcoded workaround at best, and the potential ramifications do not seem pleasant. We can't turn back the hands of time; the fact is that the demand is there, and while minor attempts to curb demand like a junk food tax may help a little bit, the core issue is that our bodies crave those foods at a fundamental level. Our bodies punish us for wasting what it interprets as a valuable food store by making us extremely uncomfortable. Creating a black market for Doritos is unlikely to provide real social benefit.
We need to find a way to fix the technological state of having the ability to create unnaturally hyper-caloric foods, which our bodies love, but not the ability to properly dispose of the excess calories. We need to a) make our bodies love low-or-no calorie foods (and Splenda et al are great innovations in this space, though obviously not complete); b) make our bodies dispose of excess calories in a healthy manner, instead of putting them into excessive fat stores (this may be something like a medical device or drug that 'consumes' the calories on behalf of the digestive system); c) make high-calorie foods filling and nutritious, so that one Milky Way provides satiation and nutritional benefits that align with its calorie count.