[claudiulodro]

I worked in food delivery for a few years before I was a software engineer.

- Competition is fierce. There are at least a dozen food delivery services in my metro area. They are all spending a bunch of money on search advertising and free promos.

- Drivers aren't paid for shit. I was averaging less than $6/hr on a 12 hour shift as a contractor. This was before Uber, so you had better figure out a way to pay your drivers at least as well as Uber otherwise they will just go and be Uber drivers.

- Barrier to entry is low. Any schmuck can put up a landing page with their phone number and be in the food delivery business.

There are big problems with food delivery service business models. At their core, they are just a razor-thin profit margin middleman for lazy people. Is that the business you really want to be in?