[noonespecial]

>Now, I would rather pay the 10% more for a product after reviews come out than be an early adopter...

I think maybe this misses the point of kickstarter a bit. Its not really a place to "buy products". Its a place to fund a wild dream and see what happens. When I back a project, the product is secondary. I like to watch the process. Its entertainment. Hint: You'll get lots more backers like me if you seem extremely transparent and post project updates often. If I want products, its Amazon.com. I'm here for the journey. Some projects are triumphs, some tragedies. Don't hide it if it turns out the latter. I paid to ride along, even if its a tear-jerker.

[epmaybe]

Yeah, you may get more specifically looking for the journey or process, but you lose the other 90% of funders, as they soon realize that few kickstarters actually pan out.

[marcbarros]

It's been interesting with this being our third project. The community feel has definitely changed. Even the messages and comments we've received over time have shifted. People seem less interested in the journey and more interested in what they get.