[iamatworknow]

>I'm quite sure the same argument was being used by many brick and mortar stores at the dawn of e-commerce.

It was, but even then every e-commerce company has a chain of escalation that, at some point, ends at a human who isn't controlled by an algorithm. Setting your business logic and "walking away" as the original comment said wouldn't have that escalation path. If it does, then how is it much different from the way things work now?