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by joezydeco
5854 days ago
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The moment you treat teens as inferior customers, you've lost. They're more adept at this stuff than we are, and adopt winning technologies faster. They only adopted Sidekick because it was an easier phone for text messaging than the others. Selling Kin to a generation that's now used to the iPhone and Android is throwing money down a hole. |
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The iPhone and Android are all about information consumption. Check your e-mail, superior web browsing, news, weather, stocks, etc... Most of which, I'd assume, is of little value to a teen (even if they're in to celebrity gossip the Flash-less iPhone isn't going to do much for them)
Again, I'm not a teen. I don't know if the Kin appeals to them. But I can see how they'd have different values and how something that appeals to me (iPhone/Android) might not appeal to them.