[mmccaff]

Consider if you will be fulfilled by selling a commodity.

It's a race to the bottom and unprofitable users often demand the same level of attention and support as ones who pay more.

Also think about hidden costs. The other company might be priced as they are for a reason.

Is it a product where differentiating on price is something that would even matter to the user? The difference in price would be enough to choose you over the competition?