[jon-wood]

I'm working for an insurance startup where our main selling point is giving customers a load of sensors which allow us to give lower premiums, similar to the motor insurance with a black box.

We ship a camera, door, motion, flood, and smoke sensors. We're also trailing water valves that will let us kill the water supply if a flood starts.

That sort of thing is where the real value is. While being able to turn the lights on and off with your phone is kind of neat being able to detect and respond to your house flooding before everything needs replacing is a big deal.

[MarkMMullin]

Wow - that actually makes a hell of a lot of sense - I thought that invalidated a startup :-) I like the combination of interests, I would believe if my homeowners ins co is running my monitoring and alarm systems, they do have a vested interest to try and do a good job. Good luck to you!