[petra]

I think most of the uses of the consumer IOT add small value, so in order for them to see demand, they needs to have very low costs, both monetarily, and otherwise(0 install, extremely easy usability- not sure if smartphone is easy enough - maybe voice , interoperability between devices,no security fears or spying issues, no bugs ) combined with really tight UX design.

And there's no technical reason why this couldn't be achievable(maybe with some collaboration). But the companies view IOT differently - as a giant purse, as a lock-in mechanism, as a way to spy on customers, and as a way to do half-work - on UI,security, etc.