| A more "common" Patek like a Calatrava would be a different story and you've changed the goalpost in the discussion. So we're no longer talking about the highest levels of horological achievement -- that's fine, but the answer is still not what you're looking for. As a software dev, you're aware of diminishing returns. Fine watchmaking is an extreme case of this. The reason it costs what it costs is because everything is done to an extreme, by hand. Engraving, finishing are all unique on each piece. Quality assurance makes sure that it's passed a variety of brutal tests (and if it doesn't, you're on the hook for fixing it for free under warranty). That's not even getting to the raw material costs, which of course is precious metal 18K for the casing and silicons and alloys and synthetic lubricants for the movement. All of these pieces are proprietary and uniquely fit for the watch, so the Chinese sweatshop would need to reach a certain scale before they could produce it at profit. Just take a look at the extreme lengths Rolex goes to manufacture these watches with automation (linked in the original comment post). Patek has to do most of that by hand to keep each piece unique. Is there a high margin in the business when done right? Absolutely. Should the Chinese all give up the counterfeit industry and move in high quality watches instead? No, because the pricing would be within the same order of magnitude (though no longer out of reach like the earlier example with the highest levels of watch making) with large gains on labor and marketing cost but minus the heritage and history to actually sell the pieces. I think you're inaccurately making some assumptions about watchmaking that's fundamentally cutting your estimates down significantly to state that a Patek could be manufactured at 1/100th the price by a sweatshop or even 1/10th. It can't be done for the same reason why there isn't a Chinese Bugatti Veyron. The product is that good and true expertise and industry is backing that product. At the end of the day, we don't need to argue hypotheticals. If this were possible, it would already be done. In the wild, there are plenty of cheap counterfeit watches with Patek written on the dial but there are no "fake" Patek level watches that a person familiar with watches wouldn't immediately spot as a fake. And ultimately it's disengenuous to make any argument using "image" or marketing as a basis when it's done with fanfare plenty in our industry (a la Apple) |