[AbrahamParangi]

I think the point of the objection was that about 19% of Americans voted for trump, instead of "half the country".

Even if this were a strictly cynical action on Colbert's part (and I don't think it is) you could make the argument that given Trump's unpopularity you might create more value out of bashing him than you lose from his supporters.

Moreover, I suspect that Colbert's target demographics skew richer, younger, and urban/suburban so he probably has less to lose and more to gain by alienating Trump supporters anyway.

[blackflame7000]

Assuming everyone that didn't vote has no political opinion, do you think that they would care about Colbert's rant? I addressed the phenomenon of paradoxical popularity reactions to controversies in my original post, but I still don't see the value of insulting anyone when you are in the business of advertising to as wide of audience as possible. Lets not forget TV is an advertisement driven business. Bill OReilly found out pretty quick that it wasn't his analysis that kept him around, it was the sponsors.