Definitely need it for sales forecasting, and for figuring out what a brand-new click to a website will most likely do.

I used to work in the IP industry and was frustrated with how inefficient and ineffective patent searching was. So I started a company to use ML to automate patent search. If your business isn't thinking about how to use ML, someone else is.

I feel like if you can't think of a way to apply ML to your business, you should be worried about someone out there who can.

Yeap. For predicting user intent so that we can direct them to the appropriate page.