[JSeymourATL]

> Or I'm not asking it the right way?

Did you frame the conversation in advance with the new hire? Tell them - I want you to make a critical assesment of everything we do. We'll meet again in a month's time. I'll be looking for specific, actionable ideas on how we can do things faster/better/smarter. What would it take to grow 10%?

If new ideas your desired outcome-- formalize the process with a Quarterly Brainstorm/Review pulling together thoughts from the entire team. Then select the top 2-3 to work on. The process helps foster a culture of strategic thinking and innovation.