[rdtsc]

That's an interesting one. It seems like it wouldn't work at first but then thinking about more maybe there is something there.

These companies want to position themselves as the new media, the gatekeepers of "truth" so to speak. That's why they are pushing "Fake News" and moderating it, classifying it etc. It is basically a strategy to fill the void left by the older mass media companies, which are seen as failing an unable to manufacture consent effectively. So in a way they are signaling "Come to us now, we'll advertise your stuff and mark you competitors ideas as fake". It's a good move really. From a business standpoint, can't blame them there.

I am trying to conduct a mental experiment and imagine what would happen if say CNN gave al-Baghdadi a few minutes here and there to express his views. Or letting the local KKK chapter air their ideas once in a while. Many would agree CNN then might be complicit in inciting violence for example and would share a bit of responsibility. So if these other companies what to play "gatekeepers of truth" game they should also be responsible too?