[xixi77]

Yes, but why can the little guys do it? If they can produce acceptable quality at a lower price, what is the problem with that? Or if they can't, why are people not seeing that?

To me it seems that it's a bit of both: Apple store is definitely not doing enough to promote quality over spam; but it is also the case that this market simply allows more competition from below (aka disruption in its classic definition), which is not a bad thing.

This is in fact somewhat similar to music (and a lot of other industries -- my favorite example is the monologue from Boogie Nights about direct-to-video porn), where the people who have been hit hardest (and who seem to be complaining the most) are not even musicians themselves, but various people supporting professional music production. Well, surprise: turns out people are not willing to pay for quality as much as they thought it was worth.