[andkon]

This isn't just something Soylent pushes, either. This is a lifestyle that was crafted really carefully over many years that is at the core of 'startup culture.' It's ironic that we're talking about that "always-on mentality" in the venue that's responsible more than anywhere else for disseminating it, demonizing the 9-5 life as the choice of inferior cubicle-bound minds, and glorifying the startup life as the only alternative acceptable alternative. Otherwise, you're not smart or ambitious.

In the same way that "ball is life" gets a lot of kids to pay a lot of money for sneakers and the faint possibility of a future as a pro athlete, you'll get goods that signal your commitment to that lifestyle. Same with startups. Ergo, as startup culture does well, so does Soylent.