| My site is https://fearlesssalarynegotiation.com It seems like you're just asking about the SEO side (not Quora), so I'll focus on that. My book is about salary negotiation, so most of my focus is on variations around "salary negotiation". That's a pretty competitive search term, so I focus on more long tail terms like "salary negotiation email", "salary increase letter sample" and "current salary interview question". The tools I use are all free: Google analytics, Google search console, Google keyword planner, MozBar, and Google itself. When I want to write a new article - I have a topic in mind - one of the first things I do is hop into the Keyword planner and figure out what people are ACTUALLY searching for around that topic. Most of the time, the way _I_ describe the topic is not the same as what people are searching for. Once I know what people are searching for, I write the same article I would've written, but I try to use the more common terms rather than my own made-up terms. (For example, I would not usually say "salary negotiation email sample" - I would say "counter offer email template" or something like that. But when people want that email template, they search for "salary negotiation email", so that's the terminology I used for that article on my site.) I gave a very, very brief overview of some other tactics I use in a talk at this year's MicroConf in Las Vegas. Here are my slides, a link to a video, and links to some of the tools I use: http://www.joshdoody.com/microconf Hope this helps! |
Quora has surprised me how much traffic you can get from it if you're correctly and directly answering questions with value