[camillomiller]

If you call it Ktchp.io, you pretend you're using a better recipe generated through machine learning, you create an AR solution to serve it better and more effectively, [insert easy quip about startup culture here], then maybe yes.

[pinaceae]

No, it should have a 400$ wifi-enabled ketchup squeezer with the force of a hundred 747s.

[camillomiller]

Or the company doesn't really sell ketchup but it offers a platform that lets you share ketchup with your neighbors for a small fee (initially subsidized by investors).