[stevenwu]

On the topic of raising/burning $:

I remember seeing that they had a position open for a software engineering role. If I remember the job description correctly, they've built out their own online store?

I recently saw that you can buy their products through Amazon - I wonder if it was money well spent to roll out their own web store versus using Amazon/Shopify. As a past customer I don't remember seeing any particularly unique feature that made hiring in-house staff for this aspect necessary.

[jeffshin]

If you order through the website, they have a subscription product with a decent set of features, like different pricing and pausing subscriptions.