[coralreef]

Does anyone have insight on how or why this product appeals to its target audience? Seems like a selfie app on the phone could achieve just the same?

[criddell]

I think it's a pretty good idea. I notice how well people dress all the time, yet I'm terrible at dressing myself.

There's a store near where I live (it's a national chain) where you can set up an appointment to go in, be measured, and try a bunch of stuff on. They check each item to see how well it fits then help you pick things that fit well and look good together. They let me know that I've been buying clothes that were way too big for me.

If I could have a device in my home and get that kind of advice on demand, I'd buy one in a heartbeat.

If Amazon can pull this off, it's going to be disruptive to say the least. As I understand it, the back end is a mix of machine learning and human experts/trainers. They are going to get thousands of images from similar cameras, at the same resolution, framed in a similar way. That's machine learning gold. Amazon will see what I have and then be able to make suggestions of more clothes that I should buy. If this takes off, it's going to put a lot of clothing retailers out of business. If I were running Gap, I'd be a little scared because there's no way they can compete. The best they can do is hope Amazon will sell their clothes.

I'm not convinced though, that Amazon can pull it off. Not yet, anyway.

[cocktailpeanuts]

Selfie app can't take your picture hands free. You cant take a picture of yourself from the back to see how your butt looks in certain outfits.

The same subtle convenience from the old Echo model applies here as well. It's these subtle things that add up to make a huge difference

[King-Aaron]

It's a ploy to get people comfortable with the idea of an internet-connected fixed camera in their bedroom for commercial purposes.