[Animats]

The top 10 apps are now all from Facebook or Google. The average user now loads zero apps per month. Apps are dead.[1]

[1] https://www.recode.net/2016/9/16/12933780/average-app-downlo...

[flukus]

Why is that surprising? All my needs are catered for so why would I download more apps?

I'm actually surprised the 51% are downloading one or more a month, that's hundreds of millions of potential customers right there.

[microddin]

in addition, the users who don't have smartphones yet don't have very attractive demographics, and attention is saturated: https://key2.bluematrix.com/docs/pdf/570bbc5f-526e-482f-90ac...

[Animats]

From that article: "U.S. users spend about 12 hours a day consuming media, which seems a relatively hard limit (up only 4% in the past five years)."

12 hours? Wow. TV maxed out at about 5 hours a day.