[ocdtrekkie]

I have been a Google+ user consistently since 2011, and over the past year in particular, activity has massively dropped off. I think Google+ is finally running out of steam, after many years of ghost town jokes.

Used to be there was a decent point in G+ for brands being integrated with Google Maps/My Business, etc. but Google's moved heavily towards removing G+ integration with most of their products, and that perk doesn't really hold true anymore.

[MurdocTannen]

Yes, what we see is that it seems to be very focused on groups and not so much brands. The only real advantage we see is that it should help SEO on our website, but not much more.