Only if you're already the dominant player. If you're the dominant player and you mention the second competitor, you're lending them your credibility by suggesting you can even be compared to them.
Microsoft is in a different boat. They have to compare themselves to the dominant player, because first question people ask themselves is: Why shouldn't I just buy the dominant product? Why should I break from the wisdom of the crowd?
Microsoft is in a different boat. They have to compare themselves to the dominant player, because first question people ask themselves is: Why shouldn't I just buy the dominant product? Why should I break from the wisdom of the crowd?