This seems like a couple years too late. Just from specs alone there are better laptops coming out of China today from Xiamo, Chuwi, etc. Stuff like the Xiaomi Mi book (https://www.engadget.com/2016/07/27/xiaomi-mi-notebook-air-l...) or Chuwi Lapbook (http://www.zdnet.com/article/windows-10-laptops-chuwi-prices...) that are thinner, lighter, have high resolution displays, etc. and that cost significantly less than $999. This just looks like something forgettable that will be lost in a sea of middling Windows ultrabooks.