Not always. Personally, I find annual billing a bit annoying to deal with because it introduces spikiness into our monthly revenue numbers. Whereas before I could tell you roughly what we'd bring in each month (by looking at the previous month and adding a bit), now it can vary by a few thousand dollars depending on where our Annual subscribers land in the year.
In the long term, it's probably better for the business, since it bumps Lifetime Value up a bit for those customers. But I'd actually prefer it if nobody took advantage of it, so that I could have a nice smooth revenue chart to look at.
In the long term, it's probably better for the business, since it bumps Lifetime Value up a bit for those customers. But I'd actually prefer it if nobody took advantage of it, so that I could have a nice smooth revenue chart to look at.