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by IIIIIIIIIIII 3335 days ago
> just like the 10x CEO. They just make the right decisions and hence are compensated accordingly.

A lot of being a successful CEO is being at the right place at the right time (of course: in addition to actual qualities).

Anecdote time:

I once was a franchisee of a major (services) franchise that some time ago decided to expand to Germany (I sold my franchise years ago). I'll only talk about one person, but this happened throughout the network, it wasn't nearly as successful as hoped in this country.

So anyway, I personally know one of the guys who lead one of the best franchises in a major German city. He expanded, became responsible for the entire wider area (which allowed him a cut from all franchises in it in exchange for recruiting new franchisees and for advising them).

He had this exact opinion (and he was a former business consultant too, I think he even has an MBA), when a franchisee didn't do well that he just wasn't good enough. He himself was proof, after all, just do your customer acquisitions and all the necessary stuff,and success will eventually come! It worked for him!

When a franchisee failed he acquired their shop, it was in the same city and they seemed to be in very good areas, lots of businesses that fit the description of the target market. Not a big risk one would think given that his own shop was doing exceedingly well with the exact same demographics, just a few miles away.

Long story short, he ended up giving up the franchise for the area as well as the two additional shops he had acquired. Today he has just that one original location. Turned out that the exact same extremely successful guy only managed to be successful in one spot. Not even in very promising areas just a few miles away did it work out!

There were more stories like this, some of them I knew personally (through franchisee training at the beginning where I met many of them), all people who were formerly employed and "important people" in their jobs, and who all thought that it's all about you and the effort and skills you put in. Some of them managed to indeed build a successful business, but they all became much more humble over time, because they all found the large amount of randomness in their success when they tried to expand (area franchise or another shop).

So, tell me again about those successful CEOs, I'd like to learn more... the books are full of such people, successful in one place and time and failing in another place and/or time. Because they themselves are only one ingredient into what is needed for success, and not even the major one ("necessary but not [even nearly] sufficient").

1 comments

Right. Survivorship bias. Totally a thing.