[ww520]

It's a sales funneling technique. By the time the user has reached the bottom, he has been prepped with all the glowing testimonials and ready to sign up. For a casual visitor, as blunt as it is, you are not their target audience.

[wingerlang]

Who is the target audience? I also have no idea what it is from the website.

[pnutjam]

That's ok, they don't either.

[briandear]

They do a huge amount of radio advertising -- so most visitors are likely coming from radio ads that explain what they do. People that visit AL already know why they're there.