It's hard to say. I have a pair and I really do love them. I've heard a number of people on podcasts I listen to call them their favorite product Apple has released in years. It could be real.
I love mine too. I'm not sure if I'd say favourite product in years but that's because they're so frictionless that I don't have to think about them. I just put them in my ears and rarely ever have to worry about charging them or pairing them.