[ROFISH]

> battery life is good and they connect super easily and stay connected? Or is there some other feature that pushes people over the top?

Yep, that's pretty much it. That and it's so easy to use: Insert into ear, music starts playing on headphones. Remove them, perhaps to talk to someone, and it stops playing. Put back into ear and it starts playing again. No buttons, no bluetooth settings, no setup screen; it just plain works.