[bobsam]

I'm confused, is this a new kind of blogspam?

[Obi_Juan_Kenobi]

It's 100% an add for Experian services/data.

It is interesting that the product is well-received, but obviously the post is light on details and could be a lot better.

[notatoad]

Of course it is, every single post on every company blog is marketing. That's how the internet works.