[meagher]

At first, I pick a placeholder name. Really what ever comes into my head at first that's remotely associated (notes app ==> jot, etc). Could even just be a few characters. I revisit the name when I launch or prove to myself I am actually interested in working on it.

Naming is tough because it's easy to fall in love with the name and delude yourself about the actual project/progress. That's why it's one of the last things I do. (You could always go with Pied Piper though.)