[retube]

This reminds of the ipad ads that have gone up recently in London. They feature a book, with authentic-looking "pages" that you can turn.

I fully expect children in 10 years to be wondering what the hell this graphic/effect is supposed to represent.

[edanm]

So you're saying that in 10 years, there will be no more books in the world?

Even if everyone starts using computers/ipads/whatever to read books, I doubt that all the books in the world would disappear so quickly. I think it will take closer to 50 years.