| Hi, I'm the author of the article :) Honestly I just wrote this for fun to play devil's advocate and see how convincing an argument I could make. It was intended to be more creative writing than a serious market prediction. (The title used to be "How Google Collapsed" -- Startup Grind changed it and added the subtitle when they published it on their blog). I don't think it's likely that Google is going to collapse any time soon. I just wanted to imagine a world where they had, and try to work backwards from there with current data. It's my first article, and I'm only 21 so I definitely got a lot of things wrong and oversimplified/combined others. But I do have almost 2 years of work experience in online advertising, so I have /some/ idea of how things work. I was honestly expecting 12 views and a mean comment about how stupid I was -- I didn't expect the article to pick up traction. The editor in chief of Startup Grind reached out to me and asked if I would like to have it published on their blog, and I said sure. In response to a few of your points: > * Random claim that google lost a major portion of its audience already?
All the comments about losing an audience and revenue drying up are all in hypothetical retrospective :) > * Google already missed its chance to pivot" with literally no explanation or justification at all.
This point was about how if Google didn't have search, it would need to pivot. I was using AI as the example pivot, based on Sundar Pichai's comments about how he sees the future of computing. > * Alexa has clear monetization strategy, but google home doesn't?
There was a link in the article showing that investors were worried about Google Home's monetization strategy, and Sundar Pichai basically said "Don't worry about it." They also briefly tried to play audio ads with the Google Home, showing that they were at the very least unsure about how they were going to monetize it. > Come on guy, you can do better than this.
Thanks. You're right. I appreciate the criticisms :) |
Also - I did miss that this was a hypothetical retreospective, so some of my comment is incorrect.