[jeffjose]

Unnecessarily alarmist. It's true that Google isnt making free ad money anymore and other companies are viable threats unlike Yahoo and Microsoft of 2004. Google has lots of monetizable balls in the air - Cloud, Pixel line and few others.

[partiallypro]

But still ads are ~95% of their revenues. Google has a lot of balls in the air and only one of them is profitable. Microsoft and Samsung have made more money from Android than Google has. The alarmism is definitely overblown, but don't paint Google as a company with diverse revenue streams, because it's not.

Alexa and Google Home are mostly gimmicks at this point, they are by no means a threat to Google's core revenue stream. though, ad blockers are. But Google's biggest enemy is itself, because I think if Google goes the path they seem to be going in response to ad blockers, with Chrome's ad blocking, (blocking competitor ads, but not their own) the FTC could very well step in and destroy their momentum.

[dragonwriter]

> But still ads are ~95% of their revenues.

~88%, but there's still $3 billion quarterly in other revenue in Google.

> Google has a lot of balls in the air and only one of them is profitable.

That's not clear, because while Alphabet breaks out operating income and loss between Google and Other Bets, they don't break out that within Google, only breaking out Revenue. At least in summary docs. Other Bets aren't profitable, but it's not at all clear that the non-advertising parts of Google aren't.