[eip]

If you are going to do the work of setting up and maintaining Kubernetes why not put it on dedicated hardware? It would be ~10x cheaper.

[caarlos0]

Because of the burden of maintaining the hardware itself. We also already have everything else on AWS.

[eip]

I mean dedicated hardware you rent from someone else (OVH, Online.net, Hetzner, PhoenixNAP, etc)

Not colocated hardware.