[yathern]

I actually think that this metaphorical quote is a misrepresentation of the problem. Eariler in the paragraph it mentions that the pitch is a 'Womens Product Company'.

In which case the comment of "I'll ask my wife" may not have been prompted from the fact that the co-founder is a woman - but rather the lack of knowledge about the product area and saying something to the extent of "I'll have to do some research about this".

Granted it's a trivializing way to say it and has sexist overtones - but I think it's not the same generalization as the quote implies.

[blackbear_]

That's a good point. I think that quote also shows that some people tend to see sexism (or racism, etc.) even when there is none