It's not more vain than going after the last JS framework or busting your ass in the latest SF startup that's totally going to be a unicorn.
You're not the target, and that's ok, but there's no need to be condescending to the one that might be interested
You might be on to something. But the video on the website is really notable to me for using real people (not abnormally attractive women). The clothes also look fairly normal. They seem to be going for some kind of genuineness here.