[blored]

Another appeal of big companies that wasn't touched on in the essay is that 'everybody's doing it'. I would argue that in addition to the economies of scale of mass production a large reason why you see people in corporations, eating crappy foods, and even wearing the same clothes is because 'everybody's doing it'.

[ivankirigin]

There is some sound evolutionary reasoning in doing what lots of other people are doing. With the ease of living today and the massive amount of information available, the thinking is anachronistic. Too bad there are so many things that we're hard wired to do.