[SRasch]

We provide on-demand freelance services, customers are b2b

Got first 100 by

1) Friends: first asking a few to try; then telling about the idea at parties (also hosted a "launch party" at home, etc. Then at last emailing whole LinkedIn-contactlist. First couple were free, rest more or less discounted but paid. 2) PR. Had a few early newspaper articles when we had initial traction which gave us perhaps 20 customers each. Also posted the article to our facebook, which I think perhaps got us half of those.

(We also tried a lot of other stuff that didnt work, including a big cold call campaign and paying for leads via ads, but it didnt yield much results as it is very hard to do well)